Quantitative Marketing and Its Impact on Organizational Immortality: Survey of The Opinions of a Number of Employees of Asia Seal Mobile Communications Company in Sulaimaniyah Province

Prshing Salih  Mohammed Askari

doi:10.25098/5.2.11

Authors

Prshing Salih Mohammed Askari Department of Business Administration, Faculty of Management and Economics, Sulaimaniyah University, Sulaimaniyah, Iraq

DOI:

https://doi.org/10.25098/5.2.11

Keywords:

Ambush Marketing, Organizational Longevity, Asiacell Mobile Communications Company

Abstract

The current research aims to determine the nature of the relationship and impact between Ambush Marketing and Organizational Longevity and the level of adoption of these two variables in the Asia Cell Mobile Communications Company by using a number of statistical methods such as spss v20 and Amos v24 programs to analyze the collected data through the questionnaire tool that was distributed to a sample of workers in all parts of the companya Asiacell company in Sulaymaniyah governorate, which contains (100) questionnaires. The research came out with a number of conclusions and recommendations, and the most important conclusions are the existence of an inverse correlation between the two variables and negative effects between them, the most important recommendations are the need for managers of the Asia Cell Mobile Communications Company in Sulaymaniyah to adopt methods that enhance organizational immortality and exclude everything related to the dimensions of Ambush marketing.

References

Aleksić, A. (2013). How Organizations Achieve Longevity: The Role of Change Management in Building Their Sustainability. International Journal of the Academy of Organizational Behavior Management, 4(4), 65.

Bianchi, C. (2012). Managing Levers of Organization Design to Enhance SMEs’ Longevity: An Agenda for Further Research.‏

Edsman, M. (2018). The Immortal Life and Immoral Values of Dorian Gray: A Study of Immortality and Immoral Behavior in The Picture of Dorian Gray.‏

Hoek Janet & Gendall Philip,(2002) Ambush marketing – More than just a commercial irritant? Entertainment Law, 1 (2) (Summer) 72-91.

Kim, G., & Huh, M. G. (2015). Exploration and organizational longevity: The moderating role of strategy and environment. Asia Pacific Journal of Management, 32(2), 389-414.‏

Lucas, P. A. (2014). The Brand Immortal: How Communication Keeps Brands Alive. COMMUNICATION NNUAL, 70.‏

Meenaghan T (1998). Ambush marketing: Corporate strategy and consumers’ reactions. Psychology and Marketing, 15 (4), 305-322.

Neillongley, S., (2015 ), Event – Spesific Ambush marketing Legislation formega – Sporting erentsian economics Perspestive Lnternational Journal of sports marketing & sponsorship, vol . 16 . lss5 . p20-35 .

Payne, M., (1998). Ambush marketing: The undeserved advantage. Psychology & Marketing, 15(4), 323-422.

Pringle, H. (2008). Brand immortality: How brands can live long and prosper. Kogan Page Publishers.‏

Ragulan, T. (2012). Ambush Marketing, https://ragulan.wordpress.com/2012/10/20/ambush-marketing/

Shani, D. & Sandler, D.M. (1998), ‘Ambush Marketing: Is Confusion to Blame for the Flickering of the Flame?’ Psychology & Marketing, 15, 367-383.

Stadler, C (2007). The Four Principles of Enduring Success. HARVARD BUSINESS REVIEW, 85(12), 122-122.

Stoker, B. (1986). Dracula. New York: Signet Classic.

Weitzman, F. (2014). Degree: PhD. Organizational longevity as a predictor of organizational learning, organizational identity, organizational innovation, and fiscal conservatism, Colorado State University.‏