The role of sports television in creating mental images among athletes, Sport TV and Falcon Eye TV, for example.

Abstract

The role of Sport TVs in creating memorial figures among athletes.

This research centered on the important branch of media which is the strong relationship between being specialized media and the general actions of media to make the influence on the building of memorizing figure among audience. This has a direct impact of the media forms and withdrawing permanent and variable audience. From this perspective, this research has focused on the significant general relations in the building of memorial figure, specialization of media and the effect of audience’s memorizing figure. This was conducted by the taking samples from the two most important (HD) local media foundations which they covered Kurdistan region of Iraq. As well as taking the athletes of Sulaimani city as a samples of the research.

 The main aim of this research was to demonstrate the effect of the sport TV channels in the building memorizing figures among athletes and the roles of the general relations on them. This research has conducted using qualitative method and peruses the survey methods. The results showed the following points:

1. The cooperation between being specialized media and the relations increase the creating memorizing figures among audience.
2. The sport TV channels in the Kurdistan region of Iraq created those figures in the audience’s memory which they looked as key sources of their activities coverage.
3. The sport channels in the Kurdistan could not be the unique source for the athletes
4. The sport channels in the Kurdistan in term  professionally and impartially are able to input a good figure in mind of  audiences and athletes.