E-Marketing and Its Role in Achieving Excellent Performance

Analytical Study of The Opinions of A sample of Workers in A Number of Commercial Organizations in the City Of Sulaymaniyah

Authors

  • Raad Elias Darweesh Department of Administration College Commerce, University of Sulaimani, Sulaimani, Iraq
  • Najih Samin Ahmad Department of Administration College Commerce, University of Sulaimani, Sulaimani, Iraq
  • Fatma Hameed Rasheed Department of Business Administration, College of administration and Economics, University of Sulaimani, Sulaimani, Iraq

DOI:

https://doi.org/10.25098/8.1.44

Keywords:

E-marketing, E-marketing Mix,, performance excellence, Kurdistan region

Abstract

At present E-marketing is ubiquitous and it has enormously influenced almost every aspect of business. E-marketing helps businesses reach their customers in a wide variety of different ways and effects business and organizations’ performance. The main purpose of this article is to what extent E-marketing impacts performance excellence and to measure of the extent to which two variables are related. Specifically, this study is an attempt to examine the impact of adopting the 7Ps E-marketing mix in achieving performance excellence and explore the correlation between performance excellence and e-marketing. The descriptive analytical method was relied upon in the current research through the questionnaire and analysis of the opinions of employees in 8 trade companies in the city of Sulaymaniyah. The result shows that there is a significant correlation between e-marketing and performance excellence dimensions exists and could be optimized to achieve performance excellence in trade companies. Future studies must look into the individual effect of e-marketing tools and different social media platforms on performance excellence and also explore a broader range of performance excellence dimensions and their possible correlation to e-marketing.

 

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Published

2024-07-23

How to Cite

Elias Darweesh, R., Samin Ahmad, N. ., & Hameed Rasheed, F. . (2024). E-Marketing and Its Role in Achieving Excellent Performance : Analytical Study of The Opinions of A sample of Workers in A Number of Commercial Organizations in the City Of Sulaymaniyah . The Scientific Journal of Cihan University– Sulaimaniya, 8(1), 475-494. https://doi.org/10.25098/8.1.44