E-Marketing and Its Role in Achieving Excellent Performance
Analytical Study of The Opinions of A sample of Workers in A Number of Commercial Organizations in the City Of Sulaymaniyah
DOI:
https://doi.org/10.25098/8.1.44Keywords:
E-marketing, E-marketing Mix,, performance excellence, Kurdistan regionAbstract
At present E-marketing is ubiquitous and it has enormously influenced almost every aspect of business. E-marketing helps businesses reach their customers in a wide variety of different ways and effects business and organizations’ performance. The main purpose of this article is to what extent E-marketing impacts performance excellence and to measure of the extent to which two variables are related. Specifically, this study is an attempt to examine the impact of adopting the 7Ps E-marketing mix in achieving performance excellence and explore the correlation between performance excellence and e-marketing. The descriptive analytical method was relied upon in the current research through the questionnaire and analysis of the opinions of employees in 8 trade companies in the city of Sulaymaniyah. The result shows that there is a significant correlation between e-marketing and performance excellence dimensions exists and could be optimized to achieve performance excellence in trade companies. Future studies must look into the individual effect of e-marketing tools and different social media platforms on performance excellence and also explore a broader range of performance excellence dimensions and their possible correlation to e-marketing.
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