E-Marketing and Its Role in Achieving Excellent Performance :  Analytical Study of The Opinions of A sample of Workers in A Number of Commercial Organizations in the City Of Sulaymaniyah

Raad  Elias Darweesh; Najih  Samin Ahmad; Fatma  Hameed Rasheed

doi:10.25098/8.1.44

Authors

Raad Elias Darweesh Department of Administration College Commerce, University of Sulaimani, Sulaimani, Iraq
Najih Samin Ahmad Department of Administration College Commerce, University of Sulaimani, Sulaimani, Iraq
Fatma Hameed Rasheed Department of Business Administration, College of administration and Economics, University of Sulaimani, Sulaimani, Iraq

DOI:

https://doi.org/10.25098/8.1.44

Keywords:

E-marketing, E-marketing Mix,, performance excellence, Kurdistan region

Abstract

At present E-marketing is ubiquitous and it has enormously influenced almost every aspect of business. E-marketing helps businesses reach their customers in a wide variety of different ways and effects business and organizations’ performance. The main purpose of this article is to what extent E-marketing impacts performance excellence and to measure of the extent to which two variables are related. Specifically, this study is an attempt to examine the impact of adopting the 7Ps E-marketing mix in achieving performance excellence and explore the correlation between performance excellence and e-marketing. The descriptive analytical method was relied upon in the current research through the questionnaire and analysis of the opinions of employees in 8 trade companies in the city of Sulaymaniyah. The result shows that there is a significant correlation between e-marketing and performance excellence dimensions exists and could be optimized to achieve performance excellence in trade companies. Future studies must look into the individual effect of e-marketing tools and different social media platforms on performance excellence and also explore a broader range of performance excellence dimensions and their possible correlation to e-marketing.

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