شريف ش. ع. .; محمد ج. ع. . Reverse Marketing and its Effect on Customer Behavior: An Analytical Study of The Opinions of a Sample of Water Subscribers in The Water Directorate of Sulaymaniyah Governorate. The Scientific Journal of Cihan University– Sulaimaniya, [S. l.], v. 6, n. 1, p. 311-330, 2022. DOI: 10.25098/6.1.17. Disponível em: https://journal.sulicihan.edu.krd/index.php/sjcus/article/view/108. Acesso em: 12 feb. 2026.